Discuss the reasons why ambient and guerrilla marketing have become such popular promotional techniques for some product

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Discuss the reasons why ambient and guerrilla marketing have become such popular promotional techniques for some product categories. What are the ethical issues surrounding the growth of these mass communications techniques?

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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Question Posted: Jan 27, 2024 10:03 PM

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Discuss the reasons why ambient and guerrilla marketing have become such popular promotional techniques for some product

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There are multiple reasons as to why ambient and guerrilla marketing have become popular promotional techniques for some product categories 1 Creativi...View the full answer

Foundations Of Marketing

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