Generally, all companies are in business to generate profits and increase shareholder value. Yet, the Canadian Marketing
Question:
Generally, all companies are in business to generate profits and increase shareholder value. Yet, the Canadian Marketing Association definition of marketing does not explicitly mention profits or shareholder value. Why do you think these are not included in the definition? Should they be included?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 84% (13 reviews)
Profits and value to the shareholder are not included because they define ...View the full answer
Answered By
Khurram shahzad
I am an experienced tutor and have more than 7 years’ experience in the field of tutoring. My areas of expertise are Technology, statistics tasks I also tutor in Social Sciences, Humanities, Marketing, Project Management, Geology, Earth Sciences, Life Sciences, Computer Sciences, Physics, Psychology, Law Engineering, Media Studies, IR and many others.
I have been writing blogs, Tech news article, and listicles for American and UK based websites.
4.90+
5+ Reviews
17+ Question Solved
Related Book For
Question Posted:
Students also viewed these Business questions
-
How did eBay pursue international growth? Since its inception in 1995, eBay had enjoyed strong revenue growth, and was a dominant player in the worldwide online auction industry. eBays business model...
-
What actions do you recommend that Walt Disney Company's management take to improve the company and increase shareholder value? Your recommended actions must be supported with a convincing,...
-
Paterson Company,* a U.S.-based company, manufactures and sells electronic components worldwide. Virtually all its manufacturing takes place in the United States. The company has marketing divisions...
-
Please create an IMC (integrated marketing communication) on Pratt&Whitney, mainly on in-person promotion/personal selling, events/meetings it attended(exhibition, military expo, exchange meetings...
-
Let f(x) = (x3 + 3x - 5) / (x2 + 4). a. Evaluate f(1.38) and f(4.12). (b) Construct a table of values for this function corresponding to x = - 4, - 3 tan) / cos x. To use technology effectively, you...
-
Sara has $12 to spend on popcorn and nuts. Popcorn is $3 a bag, and nuts is $3 a bag. FigureA13.1 illustrates Saras preferences. Use the figure to work Problems. What is the relative price of nuts...
-
In the benzene adsorber of Example 9.7, the flow rate is increased to \(0.25 \mathrm{~m}^{3} / \mathrm{s}\). Calculate the breakthrough time and the fraction of the bed adsorption capacity that has...
-
You are performing the year-end audit of Halvorson Fine Foods, Inc. for December 31, 2007.The client has prepared the following schedule for the fixed assets and related allowance for depreciation...
-
Find the value of an investment of $14,771 for 14 years at an annual interest rate of 5.27% compounded continuously.
-
An office building has three floors of rentable space with a single tenant on each floor. The first floor has 20,000 square feet of rentable space and is currently renting for $15 per square foot....
-
1. Using the framework for ethical decision making presented in the chapter (Exhibit 18.4), analyze Laurens dilemma. Should she go to the companys ethics officer and report what she knows about the...
-
Today, many marketers are not interested in selling their products and services to everyone who wants it, but only to selected target markets. What do you think the main reasons are for targeting...
-
How does an agency make money? What is the best way to compensate an agency? Explain your answer.
-
Suppose that a union and a firm bargain over wages and the firm unilaterally determines the level of employment. a. Illustrate the combination of wages and employment that will maximize the union's...
-
Mollie earns $ 6 1 4 each week working her full time job. Her employer has a 1 5 . 4 % tax deduction on all monies earned each week. Calculate the tax deduction Mollie paid for that week. Round the...
-
Hope Electronics Shop had net sales of $280,000 last year, with a cost of goods sold of $173,600 and total other expenses of $76,200. Fixed expenses were $67,100. Hope expects that these costs...
-
Would the amount paid for postage be classified as an asset, a liability, capital, revenue, or an expense?
-
If a storm has a wind speed of 135 km/h and 1 km/h = 0.621 mph =0.540 knots, what is the wind speed in mph and knots? Show yourwork.
-
Explain how to proceed with a paired sign test if one or more of the paired differences equals 0.
-
If 2 5 9 - k 5 8 = 2 5 8 , what is the value of k?
-
Discuss the role of personal selling in the promotion mix. In what situations is it more effective than advertising?
-
Why does Harrahs system work so well compared to MIS efforts by other companies? Joseph, a 30-something New Yorker, recently went on a weekend trip to Atlantic City, New Jersey, where he hoped to...
-
Compare and contrast the three sales force structures outlined in the chapter. Which structure is most effective?
-
Describe one way to overcome procrastination we learned from de Janasz, Dowd and Schneider ( 2 0 2 2 ) and how that way helped you to complete this assignment before the deadline.
-
Ralph has total income of $ 5 3 0 0 0 . He has business expenses of $ 1 8 0 0 0 , made a $ 5 0 0 0 RRSP contribution and incurred $ 4 0 0 0 in tuition expenses for his daughter, who did not work and...
-
AT Travel Limited acquired a two - story building for use as an office on June 3 0 , 2 0 2 2 , at $ 2 million. The building is expected to have a useful life of 2 0 years and a residual value of $ 1...
Study smarter with the SolutionInn App