Bora Lee is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add W24,000,000 in fixed costs to the W270,000,000 currently spent. In addition, Bora is proposing that a 5% price decrease (W40,000 to W38,000) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at W24,000 per pair of shoes. Management is impressed with Bora’s ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.

Instructions

a. Compute the current break-even point in units, and compare it to the break-even point in units if Bora’s ideas are used.

b. Compute the margin of safety ratio for current operations and after Bora’s changes are introduced. (Round to nearest full percent.)

c. Prepare a CVP income statement for current operations and after Bora’s changes are introduced. (Show column for total amounts only.) Would you make the changes suggested?