Why is it important for marketers to understand the external environment? What are the six general categories
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Why is it important for marketers to understand the external environment? What are the six general categories of the environment that marketers must evaluate?
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Unless marketing managers understand the external environment a business cannot intelligently plan f...View the full answer
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Hemstone Ouma
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Related Book For 
The Future of Business
ISBN: 978-0176570255
5th edition
Authors: Norm Althouse, Laura Allan, Christopher Hartt
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