1. What could be the main reasons for Tata Motors entering the global ultra-low-cost car market? 2....
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1. What could be the main reasons for Tata Motors entering the global ultra-low-cost car market?
2. What are the competitive advantages that Tata Motors would enjoy with their Nano in emerging markets?
3. Which screening criteria would you suggest for Tata Nano’s IMS process?
General macroeconomic criteria:
4. Which world regions and specific countries would you suggest Tata Nano should enter after India and China?
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1 In the summer of 2008 Tata Motors announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK 23 million Two of the worlds luxury car brands had been added ...View the full answer
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