Based on your understanding of Chapter 1, what kind of information about products, services, and customers should

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Based on your understanding of Chapter 1, what kind of information about products, services, and customers should the owners of the Santa Fe Grill consider collecting?

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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