Visit Communispace at Communispace.com. Read their information about what they do and some of the news or

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Visit Communispace at Communispace.com. Read their information about what they do and some of the news or case histories at their site. After reviewing the website, evaluate whether and to what extent MROCs might replace focus groups.

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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