DHL International (www.dhl.com) specializes in cross-border express deliveries. Today it is part of Deutsche Post. DHL is the global market leader in international express, overland transport and air freight. It is also the world’s number one in ocean freight and contract logistics. DHL offers a full range of customized solutions – from express document shipping to supply chain management. DHL links about 120,000 destinations in more than 220 countries and territories and operates cargo airlines. The company provides internet tracking and order fulfilment services.
In 2018, DHL was a logistics market leader in world market with approximately 35 per cent market share followed by FedEx (25 per cent) and UPS (20 per cent).
In North America, DHL was second to FedEx with around 20 per cent market share.

Questions
1. What are the macroeconomic drivers for the growth of the logistics business?
2. What are the most important issues in keeping DHL’s international competitiveness?
3. How can DHL be perceived as a local company in most countries of the world?

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DHL