During the World Economic Forums Global Agenda Council on Ageing in 2015, Arnaud Bernaert, the head of

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During the World Economic Forum’s Global Agenda Council on Ageing in 2015, Arnaud Bernaert, the head of Global Health and Healthcare Industries, called on businesses to target people of ages 60 and over. Describe how the automobile, telecommunications, and real estate companies have transformed some of their products or services in targeting the elderly market.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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