How should the firm decide whether to gather its own intelligence or to buy it from outside?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:55 AM

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How should the firm decide whether to gather its own intelligence or to buy it from outside?

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This decision should be based on a makeorbuy analysis If the firm has developed a certain c...View the full answer

Global Marketing

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