Visit the Coca-Cola website (http://www.coca-cola.com/index.jsp) and look at their 2008 annual review. Compare the volumes of soda
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Visit the Coca-Cola website (http://www.coca-cola.com/index.jsp) and look at their 2008 annual review. Compare the volumes of soda sold in the emerging markets there and prepare a short report describing where you think Coke should emphasize its efforts over the next 5 years. Support your answers.
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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