What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?
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What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?
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Shopper marketing is understanding how ones target co...View the full answer
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Cyrus Sandoval
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Related Book For 
Essentials of Marketing Research
ISBN: 978-0078028816
3rd edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
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