What improvements in market planning can be attributed to the results obtained from customer satisfaction studies?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:28 AM

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What improvements in market planning can be attributed to the results obtained from customer satisfaction studies?

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Customer satisfaction is at the core of brand loyalty and ...View the full answer

Essentials of Marketing Research

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