A hotels efforts in social media can be designed to serve a number of purposes from the
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A hotel’s efforts in social media can be designed to serve a number of purposes from the dissemination of news and information, to the answering of customer questions, to simply engaging with a specific community of users. As a GM, how would you establish objectives for your social networking efforts and how might you go about measuring your achievement of those objectives?
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Increasingly consumers look to online reviews of a hotels performance prio...View the full answer
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Related Book For
Hotel Operations Management
ISBN: 978-0134337623
3rd edition
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller
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