What has been the impact of Netflix's move from single plan pricing to separate pricing for streaming
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What has been the impact of Netflix's move from single plan pricing to separate pricing for streaming and DVD-by- mail? What factors motivated this move? Do you think splitting the service into separate plans was a wise move? Why or why not? What errors did the firm make in the "Qwikster debacle"? What could the firm have done differently? Do you think this would have had a positive impact on the firm? Why or why not?
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Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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