What is the long tail? How does the long tail change retail economics? How does it influence

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What is the long tail? How does the long tail change retail economics? How does it influence shoppers' choice of where to look for products? What firms, other than Amazon, are taking advantage of the long tail in their industries?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

1st Edition

Authors: John Gallaugher

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Question Posted: Oct 24, 2023 02:16 AM

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What is the long tail? How does the long tail change retail economics? How does it influence

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The long tail is a concept popularized by Chris Anderson in his book The Long Tail Why the Future of Business is Selling Less of More published in 2006 The long tail refers to the phenomenon where in ...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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