1. What issues were NASCAR dealing with that led it to consider using AR in its marketing...

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1. What issues were NASCAR dealing with that led it to consider using AR in its’ marketing strategy?

2. How did NASCAR approach the problem?

3. What benefits did AR offer to NASCAR fans?

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Information Technology For Management

ISBN: 9781119702900

12th Edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: May 04, 2024 01:00 AM

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1. What issues were NASCAR dealing with that led it to consider using AR in its marketing...

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1 Stock car fan base was decreasing and race attendance in previouslysold out venues was inconsisten...View the full answer

Information Technology For Management

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