Creating a Digital Vision to Transform a Company and Improve the Customer Experience 1.Why is creating

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Creating a Digital Vision to Transform a Company and Improve the Customer Experience

 1.Why is creating a clear vision of how a company will better engage with customers and solve their problems a major challenge for most companies?

2. What are the five building blocks of a digital transformation?

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Information Technology For Management

ISBN: 9781119702900

12th Edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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