Is globalization ever a serious possibility or is the regional approach the closest the international marketer can
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Is globalization ever a serious possibility or is the regional approach the closest the international marketer can ever hope of getting to standardization?
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For many rationalizationis seen as a transitory step in route to global strat...View the full answer
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Related Book For
International Business
ISBN: 978-0470530658
8th edition
Authors: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett
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