Siobhan Clark just bought a Chicago Cubs jersey with player Tony Rizzos name and number on the

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Siobhan Clark just bought a Chicago Cubs jersey with player Tony Rizzo’s name and number on the back as well as a hat and jacket that display the Cubs logo. The type of branding strategy used for these products is

a. generic branding.

b. manufacturer’s branding.

c. private branding.

d. brand licensing.

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Better Business

ISBN: 9780136679745

6th Edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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Question Posted: Apr 09, 2024 03:00 AM

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Siobhan Clark just bought a Chicago Cubs jersey with player Tony Rizzos name and number on the

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Brand licensing involves granting permission to another company to use a brands intellectual propert...View the full answer

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