In Table 11-5, the most reputable global companies are listed. Each company uses decision making and controlling to help ensure its success in the world market. Visit two of these company's corporate sites: Procter & Gamble and Panasonic. Carefully examine what these firms are doing. For example, what markets are they targeting? What products and services are they offering? What new markets are they entering? Then, after you are as familiar with their operations as possible, answer these two questions: 

(1) What types of factors may influence future management decision making in these two companies? 

(2) What types of control criteria would you expect these companies to use in evaluating their operations and determining how well they are doing?

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Table 11-5 World's Most Reputable Companies, 2010 Global Reputation Pulse 2010-The Most Reputable Companies in the World Pulse Scores and Rank Company Google Sony The Walt Disney Company BMW Daimler (Mercedes-Benz) Apple Nokia IKEA Volkswagen Intel Microsoft Johnson & Johnson Panasonic Singapore Airlines Philips Electronics L'Oreal IBM Hewlett-Packard Barilla Nestle Ferrero Samsung Electronics FedEx Honda Motor The Coca-Cola Company Carlsberg Procter & Gamble UPS Home Country U.S. Japan U.S. reputationinstitute.com. Germany Germany U.S. Finland Sweden Germany U.S. U.S. U.S. Japan Singapore The Netherlands France U.S. U.S. Italy Switzerland Italy South Korea U.S. Japan U.S. Denmark U.S. U.S. Rank 1 2 3 4 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Reputation Pulse 78.62 78.47 77.97 77.77 76.83 76.29 76.00 75.60 75.55 75.39 74.47 74.12 73.67 73.54 73.31 73.17 73.03 72.67 72.45 72.37 72.36 71.62 70.84 70.82 70.40 70.31 70.21 70.07 Source: Forbes and the Reputation Institute: http://www.forbes.com/2010/05/23/ apple-google-sony-cmo-network-global-reputable-companies_2.html; http://www.