1. What are the ways that Inditex ensures that fast fashion is truly fast? 2. What are...

Question:

1. What are the ways that Inditex ensures that “fast fashion” is truly fast?

2. What are the important attributes of a “fast fashion” retailer to customers? To store managers?

3. Why would a retailer introduce their online store country-by-country? Why was Inditex slow to embrace online sales when they are so tech-savvy in other ways?

4. Briefly describe five opportunities for continued growth during the next five years for Zara’s parent, Inditex, SA.

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Dec 10, 2018 06:26 AM

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1. What are the ways that Inditex ensures that fast fashion is truly fast? 2. What are...

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Step by Step Answer:

1 The key to Zaras success is the fast connection between its stores cash registers and its designers and production people Rather than developing an annual or semiannual fashion line the line is cons...View the full answer

International Marketing

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