1. What information should be included in a written positioning statement for Mary Kay? 2. How would...

Question:

1. What information should be included in a written positioning statement for Mary Kay?

2. How would you draft a formal, written positioning statement for Mary Kay using the information detailed in question #1?

3. Is Mary Kay a global brand? Why or why not?

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Dec 10, 2018 06:22 AM

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1. What information should be included in a written positioning statement for Mary Kay? 2. How would...

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1 A written positioning statement states the target market and needs satisfied the product service c...View the full answer

International Marketing

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