As more countries began the process of economic reform and development, analysts struggle to label these new

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As more countries began the process of economic reform and development, analysts struggle to label these new markets in a way as memorable as BRIC or the Four Tigers. The BRIC acronym, which stands for Brazil, Russia, India, China, is now widely accepted. Using the CIA World Factbook at cia.gov, create a table comparing these countries in terms of the role of government in the economy, size of economy (in terms of overall GDP and GDP per capita), population, amount of exports, key products exported, and any other variables that may reveal important similarities or differences. Then, based on the numbers, discuss how the countries in BRIC are similar and different.

Does one country seem more attractive to international marketers than the other members of the group? Why or why not?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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