How does eclectic or OLI theory explain the mode of entry selection processes?
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How does eclectic or OLI theory explain the mode of entry selection processes?
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The Eclectic Theory also known as the OLI model is a framework developed by John Dunning in the late 1970s The acronym OLI stands for Ownership Locati...View the full answer
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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