Ethnocentrism, animosity, nationalism, and religiosity all influence consumer perceptions of products. Consider how these factors influence positioning
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Sure the impact of ethnocentrism animosity nationalism and religiosity will vary in different countries Lets take each brand and country one at a time ...View the full answer
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Related Book For 
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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