Many companies do not emphasize home country status. As a result, many consumers are unaware of the

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Many companies do not emphasize home country status. As a result,

many consumers are unaware of the country or origin for many brands.

Research online the home countries for the following companies or brands:

Firestone Smith and Wesson Rolls Royce Adidas Lego Burger King Huffy Bicycles Nokia Red Bull Volvo

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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