Select a culture with which you have had contact. How does it differ from your own culture?
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Select a culture with which you have had contact. How does it differ from your own culture? How might these differences affect international marketing activities, business negotiations or ongoing business relationships? Explain!
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Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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