Drew Chafetz, in his mid-twenties and a huge soccer fan, did not turn directly to the job market following college graduation. Rather, in 2006 he co-founded love. futbol, a global non-profit organization to help build safe soccer fields for children in impoverished nations. At this writing, love. futbol has worked with communities in 11 countries to bring soccer to more children, while helping join neighbors together to build community and combat neglect and violence.

Question
Do consumers care whether companies are socially responsible? Explain.