TikTok, a Chinese video-sharing social networking service, was founded in 2012 and became available in the United
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TikTok, a Chinese video-sharing social networking service, was founded in 2012 and became available in the United States in 2018. TikTok is wildly popular, with a global reach mostly among 16- to 24-year-olds. Why and how might a company such as TikTok want to use contingency planning? Scenario planning? Discuss.
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