Which of the following would be a legitimate strategy to reduce a cost gap for a product

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Which of the following would be a legitimate strategy to reduce a cost gap for a product that existed in a competitive industry with demanding shareholders who expect a consistent return?

A. Increasing the selling price 

B. Reducing the expectation gap by reducing the selling price 

C. Reducing the desired margin on the product 

D. Mechanising production in order to reduce average production cost

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