What are the implications of having incorrect data points in your Big Data? What are the implications

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What are the implications of having incorrect data points in your Big Data? What are the implications of incorrect or duplicated customer data? How valuable are decisions that are based on faulty information derived from incorrect data? 

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Management Information Systems

ISBN: 978-1118895382

3rd edition

Authors: R. Kelly Rainer, Brad Prince, Hugh J. Watson

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