Define the marketing information system and discuss how marketing information is developed.
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Define the marketing information system and discuss how marketing information is developed.
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A marketing information system MIS is a framework or process that organizations use to collect analyze and interpret relevant data and information to ...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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