Do you use consumer-generated content from a site like TripAdvisor or Yelp? If so, explain why you
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Do you use consumer-generated content from a site like TripAdvisor or Yelp? If so, explain why you think the information is credible. If not, state how you choose a new restaurant. If other consumers acquire information the same way you do, how should managers attract new customers?
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Consumers often use websites like TripAdvisor or Yelp to gather information about restaurants hotels and other businesses Here are some reasons why th...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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