Explain channel behavior and organization.
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Explain channel behavior and organization.
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Channel behavior refers to the actions interactions and relationships among channel members within a distribution network It involves the way in which different entities in the channel such as manufac...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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