Explain the process and advantages of integrated marketing communications.
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Explain the process and advantages of integrated marketing communications.
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Integrated Marketing Communications IMC is a strategic approach that ensures all marketing and promotional activities across different channels and mediums are coordinated and aligned to deliver a con...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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