Explain why internal marketing is an important part of a marketing program.
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Explain why internal marketing is an important part of a marketing program.
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Internal marketing is an essential component of a marketing program because it focuses on nurturing and engaging employees within an organization It emphasizes treating employees as internal customers ...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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