Go to the internet site of a hospitality or travel company. Think about the companys target market
Question:
Go to the internet site of a hospitality or travel company. Think about the company’s target market and the brand image it should portray. Does the company’s Web site reinforce this brand image? Why or why not? What suggestions do you have for enhancing the image that the site portrays?
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1 Understand the target market Identify the companys target audience such as business travelers luxury vacationers budgetconscious tourists adventure ...View the full answer
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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