Researchers usually start the data-gathering process by examining secondary data. What secondary data sources would be available

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Researchers usually start the data-gathering process by examining secondary data. What secondary data sources would be available to the manager of a full-service restaurant that wanted to research consumer trends?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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