What is the difference between a push and a pull approach in the context of sales promotion?

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Marketing Health Services

ISBN: 9781640551558

4th Edition

Authors: Richard K. Thomas

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Question Posted: Jan 13, 2024 07:01 AM

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What is the difference between a push and a pull approach in the context of sales promotion?

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A push and pull approach are two contrasting sales promotion strategies used by businesses to engage customers and stimulate demand for their products ...View the full answer

Marketing Health Services

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