Why are healthcare marketers cautious about using patient data or even applying technology-based marketing techniques?

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Marketing Health Services

ISBN: 9781640551558

4th Edition

Authors: Richard K. Thomas

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Question Posted: Jan 13, 2024 07:01 AM

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Why are healthcare marketers cautious about using patient data or even applying technology-based marketing techniques?

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Healthcare marketers often approach patient data and technologybased marketing techniques with caution for several reasons 1 Legal and Regulatory Conc...View the full answer

Marketing Health Services

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