1. Identify the likely prospects for your product or service. 2. Determine what information you should obtain...

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1. Identify the likely prospects for your product or service.

2. Determine what information you should obtain about the prospect.

3. Describe how you would approach the prospect.

4. Outline the presentation you would make to the prospect foryour product or service.

5. Develop a sales plan, focusing on the organizational structure you would use for your salesforce (geography, product, or customer).

Does your marketing plan involve a personal selling activity? If the answer is “no,” read no further and do not include a personal selling element in your plan. If the answer is “yes”:

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Marketing The Core

ISBN: 978-1260152135

7th edition

Authors: Roger Kerin

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Question Posted: Nov 14, 2018 11:42 AM

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1. Identify the likely prospects for your product or service. 2. Determine what information you should obtain...

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For some businesses personal selling activities are the single most important factor in suc...View the full answer

Marketing The Core

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