Explain why a company might use a differentiated marketing strategy. Provide an example. What is the downside?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:32 AM

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Explain why a company might use a differentiated marketing strategy. Provide an example. What is the downside?

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Differentiated or segmented marketing allows firms to cover more of the market in a category by ...View the full answer

Marketing An Introduction

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