Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than todays
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Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than today’s destination promoters. What does this mean in terms of how DMOs should work with local tourism sector stakeholders and in how they communicate with potential tourists?
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What Anna Pollock of DestiCorp is suggesting is a shift in the role of Destination Marketing Organiz...View the full answer
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Related Book For
Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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