You are the marketing manager for the Bowflex Revolution Home Gym. You believe the product appeals to
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You are the marketing manager for the Bowflex Revolution Home Gym. You believe the product appeals to both men and women. As you develop the marketing strategy, what differences might you consider in the product based on whether a man or woman is buying? What about the marketing communications (message, choice of media)?
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Men and women may differ in the type of workout they prefer and therefore the workout programs avail...View the full answer
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