Dominos needs an efficient supply chain in order to profitably serve pizza to its large customer base.

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Domino’s needs an efficient supply chain in order to profitably serve pizza to its large customer base. This video explains various aspects of the company’s supply chain operations and relationships.

Most of the ingredients needed for pizza could be acquired from local suppliers located in close proximity to the Domino’s stores in a given city, eliminating the extensive supply chain network that Domino’s utilizes with their hub-and-spoke approach.  What are the likely reasons that Domino’s chooses to employ the supply chain strategy described in the video?

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Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

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