Vosges Haut-Chocolat, a luxury chocolate brand, introduced a mid-market brand called Wild Ophelia to appeal to a

Question:

Vosges Haut-Chocolat, a luxury chocolate brand, introduced a mid-market brand called Wild Ophelia to appeal to a different customer segment. Unfortunately, dealings with two large retailers interested in selling the product did not go well. The video explains what went wrong.
1. What were the key execution problems noted in the video for the new Wild Ophelia brand (at both WalMart and Walgreen’s?
2. What steps could be taken to ensure that Vosges’ next attempt at distribution for Wild Ophelia is more successful?

Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

Question Posted: