Ford and Peeper (2008) described five future challenges for DMOs. What were these challenges, and how will
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Ford and Peeper (2008) described five future challenges for DMOs.
What were these challenges, and how will they affect DMOs? How will DMOs need to change to adapt to these challenges?
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In their 2008 paperFord and Peeper outlined five key challenges that Destination Management Organizations DMOs will face in the future 1 Rise of the e...View the full answer
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Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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