How can tourist markets be divided into groups that share common characteristics? What are the segmentation criteria
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How can tourist markets be divided into groups that share common characteristics? What are the segmentation criteria that can be applied, and which of these do you consider to be the best for a DMO to use and why?
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Tourist markets can be divided into several groups that share common characteristics The following are the commonly used segmentation criteria 1 Geogr...View the full answer
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Related Book For
Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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