What is the definition of integrated marketing communications (IMC), and why is this concept important for DMOs?
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What is the definition of integrated marketing communications
(IMC), and why is this concept important for DMOs?
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Integrated Marketing Communications IMC is a strategic approach to delivering a unified brand message across various marketing channels to ensure cons...View the full answer
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Related Book For
Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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